THE BLURB
I’m a creative director with a proven track record of growing iconic brands. My work has been recognized by The One Show, Communication Arts, Clio and everyday folks who buy and do things.
After award-winning stints at Arnold Worldwide, Mullen and Hill Holliday, I started Swoon Giddy, a freelance creative boutique, helping agencies and clients modernize their brands. I joined SaaS giant Endurance International in 2019, where I led the Bluehost creative department and rebrand to record growth.
I’m a big believer in creating biospheres where creativity, brand innovation and cross-functional harmony can thrive. My creative direction has led a wide array of international accounts while mentoring diverse groups of writers, art directors, designers and content creators.
Away from work, I co-chair a high-stakes arbitration business helping our kids resolve who had the Lego piece, Minecraft book or Frosted Flakes box first.
BLUEHOST
GROUP CREATIVE DIRECTOR 2019 — 2021
+ Led the brand’s in-house creative department of copywriters, art directors and web designers.
+ Created brand strategy, creative vision, design standards and 360º integrated communications for company rebrand.
+ Built a culture of brand ambition and creative excellence.
+ Recruited agency talent and inspired existing team members.
+ Developed a network of A-list freelancers, producers and production companies.
+ Established creative process btw marketing stakeholders, UX, web developers and creative teams.
+ Made numbers happy: +13% YoY bookings, +15% organic traffic, +21% social media sales, +29% brand awareness.
SWOON GIDDY
FOUNDER, CREATIVE DIRECTOR 2017+
+ Built freelance creative boutique for agencies and in-house creative departments.
+ Helped brands create their voice, purpose and creative goodies.
+ Developed award-winning video, digital and experiential media.
+ Brands: B.Good, Staples, Mini, Boston Celtics, William Hill, AIG, Whisps, Philo, Lahey Health, Nic+Zoe, Uno’s.
HILL HOLLIDAY
SVP/GROUP CREATIVE DIRECTOR 2010 — 2017
VP/ASSOCIATE CREATIVE DIRECTOR 2007 — 2010
+ Managed large, multi-discipline creative teams and key client relationships.
+ Led numerous $20-35 million agency revenue accounts with over a billion dollars in media billings.
+ Developed brand strategy and creative across all forms of digital and traditional media.
+ Translated large corporate
initiatives
into likable human things.
+ Brands: Cadillac, Major League Baseball, Dunkin’, Bank of America, Chili’s, Liberty Mutual, Partners HealthCare.
MULLEN
VP/ASSOCIATE CREATIVE DIRECTOR 2005 — 2007
SENIOR COPYWRITER 2002 — 2005
+ Lead writer on national brands and successful new business pitches.
+ Created award-winning work for B2C and B2B clients.
+ Added some initials to my title for the first time.
+ Brands: Orbitz, Stanley Tools, Whirlpool, Nextel, Stride Rite, GM Certified, Simms, Progress Energy, Grain Foods Foundation, Turner GameTap.
ARNOLD WORLDWIDE
COPYWRITER 2000 — 2002
+ Won international awards and got the press talking about our clients.
+ Brands: Truth, Monster, Ocean Spray, FRAM.
CATEGORY EXPERIENCE
I’ve had the opportunity to work on 40+ brands across a wide breath of categories, including: SaaS, Entertainment, Sports, Telecom, Travel, Fashion, Retail, Automotive, Restaurant Chains, Finance, Heathcare, Packaged Goods, B2B.
> Let’s Chat: jeffbaxtercreative@gmail.com
