BRAND STRATEGY & CREATIVE CRAFT


I’m a creative director with a proven track record of growing iconic brands. After award-winning stints at Arnold Worldwide, Mullen and Hill Holliday, I started Swoon Giddy, a freelance boutique helping agencies and clients make creative things. I joined Endurance International in late 2019, where I led the Bluehost creative department and rebrand to record growth. I’m currently the Executive Creative Director at N-able, building our tech brand and in-house creative agency. Away from work, I co-chair a high-stakes arbitration business helping our kids resolve who had the Lego piece, Minecraft book or Frosted Flakes box first.







N-ABLE

EXECUTIVE CREATIVE DIRECTOR  2021+




BLUEHOST

BRAND CREATIVE DIRECTOR  2019 — 2021




SWOON GIDDY

FREELANCE CREATIVE DIRECTOR  2017 — 2019


Brands: B.Good, Staples, Mini, Boston Celtics, William Hill, AIG, Whisps, Philo, Lahey Health, Nic+Zoe, Uno’s.




HILL HOLLIDAY

SVP/GROUP CREATIVE DIRECTOR  2010 — 2017
VP/ASSOCIATE CREATIVE DIRECTOR  2007 — 2010


Brands: Cadillac, Major League Baseball, Dunkin’, Bank of America, Chili’s, Liberty Mutual, Partners HealthCare.




MULLEN

VP/ASSOCIATE CREATIVE DIRECTOR  2005 — 2007
SENIOR COPYWRITER  2002 — 2005


Brands: Orbitz, Stanley Tools, Whirlpool, Nextel, Stride Rite, GM Certified, Simms, Progress Energy, Grain Foods Foundation, Turner GameTap.




ARNOLD WORLDWIDE

COPYWRITER  2000 — 2002


Brands: Truth, Monster, Ocean Spray, FRAM.







CATEGORY EXPERIENCE


I’ve had the opportunity to work on 40+ brands across a wide breath of categories, including: SaaS, Entertainment, Sports, Telecom, Travel, Fashion, Retail, Automotive, Restaurant Chains, Finance, Heathcare, Tech, Packaged Goods, B2B.





> Let’s Chat: jeffbaxtercreative@gmail.com

 
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